1. Health
Cory Silverberg

This Day in Sex Drug History

By March 27, 2013

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Fifteen years ago today the FDA approved Viagra, paving the way for a new category of drugs and a marked change in the acceptability of talking about erections in public.

Well that's not exactly right. We don't actually talk about erections in public, but the double entendre and sometimes bizarre bathtub innuendos fly like never before in prime time television commercials. And parents do have to contend with questions from kids about what erectile dysfunction means often before they have conversations about what french kissing means. I'm not sure that's a bad thing, although I certainly hear about it a lot from parents.

Viagra's track record is mostly a triumph of marketing. The company has done a good job of downplaying the fact that half the people who try Viagra never refill their prescription. And the general public rarely hear the kinds of stories sex therapists hear every day, the kind that make it clear that a store bought erection is not the panacea drug companies would like us to think that it is.

But with dozens of books, thousands of pop culture references, and hundreds of thousands of websites all trading on its name, it's undeniable that Viagra was a cultural phenomenon, whatever its future may be.

Read More - History.com: This Day in History

Related - Should I Try Viagra? ; Cheap Viagra: A Deal That's No Deal At All

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