I bought my first Hitachi Magic Wand on December 23, 1995. I still have the receipt, pinned to the bulletin board above my desk. I keep it there in the spirit that I imagine store owner tape up the first dollar they made. It's part of my origin story both as a sex educator and as a sexual person.
I was giddy as a schoolgirl walking into Good Vibrations for the first time that Monday afternoon. I had been working in sex stores for almost 10 years and Good Vibrations, which at the time was a worker co-operative, had taken on mythic proportions in my mind. I was a fan, and hoping not to be disappointed. And I wasn't.
For years after that first Magic Wand purchase I would begin presentations about sex toys by saying that the vibrator changed my life. I wasn't being hyperbolic. Using the Hitachi Magic Wand had changed my life, or at least the sex part of it. The way my body responded to the Wand was something I couldn't have predicted and it was something completely new. No human moves as fast or as consistently as the Magic Wand, and so without it, I simply never would have known how something like it would feel or how I would respond to that special feeling.
I'm reminiscing about my love for the Magic Wand because this iconic vibrator, a symbol of the feminist transformation of sex toy retailing, and to some extent of the way we speak in public about pleasure, has undergone a change of it's own.
It's still a Hitachi product. It still has the same quality, power, and speed. But for the first time in over 30 years, the Hitachi name is gone and the renamed Magic Wand Original has been updated.
By way of back story consider that this one consumer product, so near and dear to sex toy lover hearts, represents a tiny blip on the radar of Hitachi. When counterfeit products began appearing on the market it made keeping the Magic Wand in production seem even less worthwhile. Fighting the knock offs is time consuming and expensive, and it's not clear how much of a priority one vibrator is for a company that builds satellites, water systems, and energy grids.
But thanks to Vibratex, the family owned Japanese vibrator importer that is responsible for that other icon of vibrators, the Rabbit Pearl, the Magic Wand lives! Vibratex has been distributing the Magic Wand for years, and they made the pitch to Hitachi that the product was not only worth keeping, but worth improving.
Enter the new Magic Wand Original. It's got some updated "internals" (for the nerds among you, these include: a new circuit system for the power toggle, a new, more ergonomic toggle itself, more internal ribbing, sealed, self-lubricating bearings in the head, and a new head that is made of hard resin instead of die-cast metal, and a few other upgrades). And while Hitachi still makes the product (and owns the trademark), their name has been removed from all the packaging, which apparently is going to allow marketers a bit more leeway with introducing the Magic Wand Original to a new generation of sex toy aficionados.
They have also updated the packaging! Every year there are hundreds of new vibrators introduced to the market. And for more than 30 years there has been nothing that compares to the Magic Wand. Thanks to the folks at Vibratex it seems like we'll have it for another 30 years or more.
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