Jimmyjane is the labor of love of a diverse group of professionals from the worlds of design, art, beauty and fashion. The company is lead by Ethan Imboden, an award winning designer who left consulting with a desire to create something genuine and unique. The concept: to infuse design & luxury with sex to bring beauty to a neglected product category. The designs are the height of simplicity and intelligence. Elements like their patented removable motor that can last up to 16 hours on a single AA battery are completely unique. The Little Chroma series marks the first effort from a high end sex toy designer has moved to make luxury products more widely available (and slightly more affordable), in sex toy stores.