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Valentine’s Day Marketing Gone Wild

Bizarre Valentine’s Day Marketing Ploys

By Cory Silverberg, About.com

Updated: February 09, 2009

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Valentine’s Day Car Wash

The International Car Wash Association claims to have surveyed 770 car owners about their romantic car washing habits. They report that:
  • 84% percent feel affection or emotion for their cars
  • 11% say they love their car more than their significant other
  • 6% have taken a date to the car wash
  • 11% have made out in a car wash (more people with children said "yes" than without)

Speaking of Cars...

A classic car insurance company conducted an online “survey” and apparently received 7,000 responses from classic car owners. The findings:
  • Almost 30% said they bought a gift for their car on Valentine's Day
  • 60% said they spent more on their car than their spouse in the past year
  • 62% said they talk to their car

The Smell of Valentine’s Day

A “survey” sponsored by AXE (of the ubiquitous and annoying ad campaigns) focused in, not surprisingly, on smell as a key factor in a successful Valentine’s experience. They “found”:
  • 55% of those surveyed prized fragrance highly, saying that the biggest turn-off on a Valentine's Day date would be a date who "smelled bad."
  • 22% said they would lose interest if their date was a poor conversationalist, and just 4% cared if their date was well dressed.
  • 43% of women said that washing with a "seductive smelling shower gel" is the most important thing a man can do before going on a Valentine's Day date.

I wonder where I could find a seductive smelling shower gel?

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