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Vibrator Use

What Surveys and Marketers Tell Us About Vibrator Use

By , About.com Guide

Updated April 19, 2010

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How Common Is Vibrator Use
Previous to 2009 most statistics suggested between 20-27% of people had used a vibrator at some point in their lives. Some examples of survey research include:

  • In Shere Hite’s famous survey (1976), only 1% of respondents said they had ever used a vibrator
  • In a 2006 Elle/MSNBC.com survey 40% of respondents said they had used a vibrator.
  • In a 1996 survey of Swedish women aged 18 to 74, 19% of respondents said they had used a sex toy by themselves, and 15% said they had used a sex toy with a partner. Younger repondents were more likely to have used a sex toy, with 30% of women 25 to 34 reporting having used a sex toy.

Age of First Vibrator Use
Two surveys that have asked this got very similar results:

  • 15 to 17% were under 20 years old when they first tried a vibrator
  • 50% were in their 20s
  • 22 to 27% were in their 30s
  • 8 to 10% were 40 and older

Vibrator Use by Gender
In the two surveys that compared vibrator use between men and women, women were more likely to use vibrators:

  • One study found that 33% of female respondents versus 20% of male respondents used vibrators
  • Another study found that the numbers were 24% for women and 21% for men.

What else about people who use vibrators?
Here are some random statistics from the surveys listed below:

  • Most studies found that vibrator users were overwhelmingly white.
  • Most studies found that vibrator users were predominantly in their thirties.
  • According to Xandria Collection’s Toys in the Sheets survey, the most common vibrator user was a white Christian married woman, in her thirties, who votes Republican.
  • According to the Durex global sex survey Australia has the highest vibrator use reported (46%) and India has the lowest (3%). The US is up there at 45%.
  • Women in relationships are more likely to use a vibrator than women who are single.

Sources:

  1. Berman Center/Drugstore.com survey “The Health Benefits of Sexual Aids & Devices: A Comprehensive Study of their Relationship to Satisfaction and Quality of Life. Unpublished, 2004.
  2. Castleman, M. & Lawrence Research Group. Toys in the Sheets. 1999.
  3. Davis, Clive M.; Blank, Joani; Lin, Hung-Yu. “Characteristics of Vibrator Use Among Women.” The Journal of Sex Research Vol. 33, No. 4 (1996).
  4. Elle/MSNBC.com reader sex survey, 2006. Accessed on MSNBC.com, September 12, 2006.
  5. Fugl-Meyer, K.S., Öberg, K., Lundberg,P.O., et al. "On Orgasm, Sexual Techniques, and Erotic Perceptions in 18- to 74-Year-Old Swedish Women" Journal of Sexual Medicine Volume 3, No. 1, (2006):56-68.
  6. Herbenick, D., Reece, M., Sanders, S.A., et. al. "Prevalence and Characteristics of Vibrator Use by Women in the United States: Results from a Nationally Representative Study" Journal of Sexual Medicine Early View, Date: June 2009. Accessed June 1, 2009.
  7. Hite, S. The Hite Report New York: Macmillan, 1976.
  8. Levin, R. J., & Levin, A. Sexual Pleasure: The Surprising Preferences of 100,000 Women. Redbook Magazine, September, 1975.
  9. Reece, M., Herbenick, D., Sanders, S.A., et. al. "Prevalence and Characteristics of Vibrator Use by Men in the United States" Journal of Sexual Medicine Early View, Date: May 2009. Accessed May 31, 2009.
  10. Wolfe, L. The Cosmo Report. New York: Arbor House, 1981.

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